SEO & Quality Content Considerations

If you write it, will they come?

Your website lives and dies by the content found within its pages and posts – plain and simple. I can design and code up the best looking website for your company, but if the content is thin and doesn’t speak to your customers, then the website will fall flat (both in conversions and in the search engines). Quality content also plays a major role in your placement in search engines.

What exactly is quality content? Well, I would loosely define it as original information or graphics that, first – and most importantly, satisfies the needs of the visitor and secondly, interests them to the point where they want to share it with their peers. As it relates to the web, sharing usually means that someone links to your content either from their own website or from their social networks (Facebook, Twitter, LinkedIn, etc). It  just so happens that search engines place a good bit of emphasis on these links (actually, in SEO circles they’re called backlinks). So how is this type of content developed? Well, there isn’t one clear and simple answer to that question, but the best strategy is to write relevant content with your visitors in mind. Here is one strategy that I like to use…

Not too long ago, an Apple store opened here in Greenville. I worked for an agency at the time and we, being the good Mac geeks that we were, kept our company blog updated with any of the chatter we were hearing. After months of speculation and rumors, Apple opened a store at the Haywood Mall. Over the course of several months leading up to the grand opening, and for some time afterwards, those blog posts got a ton of search traffic. Why, you ask? Well, the posts fell into three categories:

  • They were recent
  • They were regional
  • They were relative to our industry

Brainstorming topics for your site that fall into at least one of those categories is a great starting point for writing quality content. You get bonus points if you can generate something that falls into more than one. The Apple store was opening soon, in Greenville, and a large percentage of creatives rely on Mac computers/software to perform our jobs. There’s your trifecta.