In addition to designing a new logo and brand identity, we were responsible for the design and development of an e-commerce website for a provider of luxury pet products. The brand already had a strong following, but the overall aesthetic was dated and did not convey the appropriate personality of the brand and created inconsistency in their marketing. The updated website design incorporated the new color palette, traditional e-commerce funnels using WooCommerce as a starting point, and high-end custom photography. The overall improved navigation and friendlier presentation of information allowed the client to exponentially increase interactions with the brand and more than doubled sales.